Who am I?
I am Brendan Brennan.
I’m a senior digital and marketing leader with experience helping organisations turn digital strategy into measurable business growth for over 15 years.
My background spans Digital Transformation, Digital and Marketing Strategy, Lead Generation, Data and Analytics, AI, Technology Implementation and Commercial growth.
I’ve worked across organisations ranging from ambitious growing businesses to international companies, developing strategies and then taking responsibility for turning those strategies into real-world results.
What sets me apart is that I’m not simply a strategist. I’m equally comfortable defining the direction, selecting the right technology, building campaigns, improving digital platforms, implementing analytics and reporting, and using the resulting data to continuously improve performance.
Throughout my career, I’ve worked across sectors including Technology, Cybersecurity, Data Privacy, Life Sciences, Professional Services, SAAS, B2B, Charity and Not for profit, including experience with organisations such as DID Electrical, Harvey Norman, Barnardos, The Special Olympics, Peninsula, BioMarin, Zaviant and LA Fitness (Fitness International).
Today, I help businesses with:
- Digital Strategy & Transformation
- Fractional Digital Leadership
- Marketing & Growth Strategy
- Lead Generation & Customer Acquisition
- AI Strategy & Adoption
- Marketing Technology & Automation
- Website & Digital Experience Strategy
- Data, Analytics & Performance Measurement
- Digital Campaign Optimisation
- Building and leading digital initiatives from strategy through execution
My approach is commercially focused. Digital activity should not exist simply because a business feels it needs to “Do Digital”. It should solve a problem, create an opportunity, improve efficiency or generate measurable growth.
For businesses that need senior digital expertise but don’t necessarily need, or want the cost of a full-time digital director, I also provide Fractional Digital Leadership, giving management teams access to experienced strategic leadership combined with hands-on execution.
I bridge the gap between business strategy, marketing and technology, helping organisations understand what they should be doing digitally, why they should be doing it, and most importantly, how to make it happen.