Last updated: 1st September 2026
This Cookie Policy explains how Bren Digital uses cookies and similar technologies when you visit brendigital.ie.
This policy should be read together with our Privacy Policy, which explains more broadly how we collect, use and protect personal information.
1. What Are Cookies?
Cookies are small text files that websites may place on your computer, smartphone, tablet or other device when you visit them.
Cookies can be used to make websites function correctly, remember preferences, maintain security, understand how visitors use a website and, where applicable, support advertising and marketing activities.
Some cookies only remain on your device while your browser is open. These are known as session cookies.
Other cookies may remain on your device for a specified period after you leave the website. These are known as persistent cookies.
Cookies may also be:
First-party cookies – cookies placed by Bren Digital or the website itself.
Third-party cookies – cookies placed by another organisation whose services or technology are used on the website.
2. How Bren Digital Uses Cookies
Bren Digital may use cookies and similar technologies to:
- ensure the website operates correctly;
- maintain website and form security;
- remember visitor preferences;
- enable website functionality;
- understand how visitors use the website;
- measure website performance;
- improve our website and services; and
- where applicable and with the required consent, measure or support marketing and advertising activity.
Not all categories of cookies described in this policy will necessarily be active at all times.
3. Strictly Necessary Cookies
Strictly necessary cookies are required for essential website functions.
These may be used for purposes such as:
- website security;
- preventing malicious activity;
- maintaining website sessions;
- remembering privacy or cookie preferences;
- processing contact forms; and
- providing functionality specifically requested by the visitor.
These cookies generally cannot be disabled through our cookie preference controls because the website may not function correctly without them.
Consent is not normally required for a cookie where it is strictly necessary to provide a service specifically requested by the user.
4. Analytics and Performance Cookies
Bren Digital may use analytics technologies to understand how people use brendigital.ie.
Analytics information can include information such as:
- pages visited;
- time spent on the website;
- approximate geographic location;
- how a visitor arrived at the website;
- device type;
- browser type;
- interactions with pages; and
- website performance information.
This information helps us understand which content and services are useful to visitors and identify opportunities to improve the website.
Analytics cookies will only be activated where the appropriate consent has been provided.
Where analytics services process information such as IP addresses or other online identifiers, that information will also be handled in accordance with our Privacy Policy.
5. Functional Cookies
Functional cookies may be used to provide enhanced website functionality or remember choices made by visitors.
For example, they may remember certain website preferences or enable functionality supplied by third-party services.
Where functional cookies are not strictly necessary for a service requested by the visitor, they will only be activated after the appropriate consent has been provided.
6. Marketing and Advertising Cookies
Bren Digital may in the future use marketing or advertising technologies to understand the effectiveness of advertising campaigns or deliver more relevant advertising.
These technologies could include services associated with platforms such as Google, LinkedIn, Meta or other digital advertising providers.
Marketing or advertising cookies may be used to:
- measure advertising conversions;
- understand whether a visitor arrived through an advertisement;
- measure campaign performance;
- limit how frequently advertisements are displayed; or
- help deliver advertising that may be more relevant to a visitor.
Marketing, advertising and conversion-tracking cookies will not be activated without the appropriate consent.
If Bren Digital does not currently use marketing or advertising tracking technologies, no such cookies will be placed by the website.
7. Third-Party Services
Certain functionality on brendigital.ie may be provided by third parties.
Depending on the functionality enabled on the website, these could include services relating to:
- website hosting;
- website analytics;
- security;
- contact forms;
- embedded video;
- maps;
- social media;
- scheduling or booking systems; or
- other digital tools.
Where third-party content is embedded within the website, the third party may attempt to place cookies or collect information when that content is loaded.
Where consent is legally required, this content or the associated tracking technology should remain blocked until the visitor has provided the required consent.
When you leave brendigital.ie and visit a third-party website, that organisation’s own privacy and cookie policies will apply.
8. Cookies Used on brendigital.ie
The exact cookies used on brendigital.ie may change as website functionality, plugins and service providers are updated.
Cookies generally fall into the following categories:
| Category | Purpose | Consent Required |
|---|---|---|
| Strictly Necessary | Website operation, security, forms and consent preferences | Normally No |
| Functional | Additional website features and preferences | Usually Yes |
| Analytics | Understanding website traffic and performance | Yes |
| Marketing | Advertising, remarketing and conversion measurement | Yes |
Where a cookie consent management tool is provided on brendigital.ie, additional information about individual cookies, their providers, purposes and duration may be displayed within the cookie preference settings.
Bren Digital periodically reviews the cookies and tracking technologies used on the website and will update this policy where appropriate.
9. Your Cookie Choices
When you first visit brendigital.ie, you may be presented with cookie controls allowing you to choose whether to accept non-essential cookies.
You should be able to:
- accept optional cookies;
- reject optional cookies;
- select particular categories of cookies; and
- change or withdraw your consent later.
Strictly necessary cookies may continue to operate because they are required to provide essential website functionality.
Choosing to reject optional cookies should not prevent you from accessing the main content of the website, although certain optional functionality may not operate.
10. Withdrawing or Changing Consent
Where consent has been provided for non-essential cookies, you can withdraw or change that consent at any time.
Where available, use the Cookie Settings, Manage Cookies or similar link provided on brendigital.ie to reopen your cookie preferences.
Withdrawing consent will not affect the lawfulness of processing that occurred before consent was withdrawn.
11. Browser Cookie Controls
Most web browsers also allow you to manage cookies through their settings.
Depending on your browser, you may be able to:
- view stored cookies;
- delete individual cookies;
- block cookies from particular websites;
- block third-party cookies;
- block all cookies; or
- automatically delete cookies when the browser is closed.
Please note that completely disabling cookies through your browser could affect the operation of some websites and services.
12. Similar Tracking Technologies
The term “cookies” in this policy may also refer to similar technologies used to store or access information on a user’s device.
These can include technologies such as:
- pixels;
- tags;
- scripts;
- local storage;
- software development kits; and
- similar online identifiers.
Where these technologies store information on or access information from your device, the same consent principles may apply.
13. Personal Data and Cookies
Some information collected through cookies and similar technologies may constitute personal data, particularly where it includes online identifiers such as IP addresses, cookie identifiers or information that could be associated with an identifiable individual.
Where cookies result in the processing of personal data, that information will be handled in accordance with our Privacy Policy and applicable data protection legislation.
14. Changes to This Cookie Policy
Bren Digital may update this Cookie Policy to reflect:
- changes to the website;
- new website functionality;
- changes to service providers;
- new cookies or tracking technologies; or
- changes to legal or regulatory requirements.
The latest version will be published on brendigital.ie and the “Last updated” date at the top of this policy will be amended accordingly.
15. Contact Bren Digital
If you have questions about our use of cookies or how Bren Digital handles personal information, please contact us through:
Bren Digital
Website: brendigital.ie
Contact: brendigital.ie/contact
You can also find further information about how Bren Digital handles personal information in our Privacy Policy.